California – Efficiency is Key
When I was previously here in 1995-97 Clean Tech was on the fringe. Being on the Faculty at Stanford University as the Geothermal Program Manager, I was seeking ways to make green power more economical and hence mainstream. I had a great time but it felt as though the green power community was small, and there was certainly no real interest in reducing energy demand.
13 years on, and it is amazing. If anything the sentiments of the California industry leaders we have met thus far on the mission suggest that energy efficiency is the “next big thing”. I am excited at the prospect of working with the Clean Tech thought leaders here and helping. The mission of Breathing Buildings is simple – to have the biggest impact as humanly possible in reducing energy consumption in buildings … worldwide. A simple vision, but not simple to achieve, and we certainly won’t do so by just staying in the UK. Some say there is a war on climate change. In the words of MacArthur, “I will return” - but this time in the mainstream of energy efficiency and not on the fringe.
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